Megans Media: March 2011

In what ways does your media products use, develop and challenge forms and conventions of real media products?

Teaser Trailer
When making our teaser trailer we used cliché codes and conventions a horror film Then we challenged and developed these to make our trailer look more unique and different from the others. I am going to compare my trailer to The Last Exorcism and The exorcism as that is where most of are inspirations came from.Here are some ways in which i think we used codes and conventions of a horror.

Use

Most Horror trailers use lots of blood to attract the audience showing how gory it is
We also used a girl as the one to be possessed as this is the case in both The exorcist and the last Exorcism
We also used a priest in our trailer which is also used in both the other films, this is to show the religious aspects of the film.
The girl also that is chosen to be possessed is the innocent one who protested against doing the Ougi board this is typical in most horror films.

Develop

We created a blue tinge effect which is similar to paranormal activity which hasn't been used for a possession film yet. This creates a ghostly spirit effect
Also we used the mirror on the wall as away for the girl whoms victim of possession to communicate to her parents
We also used lots of Flashes and fast editing showing the audience a good insite of the film
Used lots of different cinematography and editing such as Slow zooms and high angels showing Steph chasing her victims.

Challenge

Challenged the typical horror genre by having Steph as the final girl theory by Carol Clover but with a twist as Steph is also the villain in the teaser trailer
We also used a Ougi board which has not yet been used in a possession film as its usually spirits not demons they communicate with.

Magazine

Use: I used a colour scheme of just 3 colors. Red, Black and white. This makes my magazine follow most overs and look professional
. I was inspired the layout from the Empire film magazine
. I chose to use a dominant image of Stephs face which was also inspired by a Empire magazine

Develop
. I used similar small subtitles in speech marks describing the film also seen on the exorcist poster
. I also used the advertising of different films and wrote about them.

Challenge
. Even though I used Steph as the dominate image I edited the photo so it shows both the possessed and the normal side of Steph
. I made the Magazine a special edition version dedicated to horror.

Poster
Use: I used similar font to the one from the last exorcism as it looked very religious and old fashioned
. I also used the style from the unborn poster of her looking in the mirror to see the possessed person.

Develop
I developed the poster by
. Merging two photos together to create the mirror effect
. Used a tag line that matched with the image
" Everybody has their demons" This shows the demon within steph looking back at her in the mirror

Challenge
. I used the gradient tool to give it a blue tinge giving it a creepy ghostly look.
. I also washed out most of the background so the main image stands out better