We did some research on some key audience theories that will help us in are exam.
The Hypodermic syringe model - This is somthing from the media that has a direct and powerful effect on it audience meaning that the message that is trying to get across is directly recieved.
Cultivation Theory - Is a theory that studies the long term effect of television and how it shapes peoples attitudes after interacting with the messages and values of the television
Desensitization Theory- This is a theory that people are exposed to too much violence and sex in the media so it no longer makes a strong and emotional impact on thrm therefor making them desensitized to violence and sex in real life
Copycat model- Is when an audience copys what they see in the media weather its in a film TV program or video game.
Uses and gratification- The Theory that we are more intelligent for the medias messages an we only use media for what we want to use it for and what messages we want to take in then the rest of the information we just discard.
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