Research & Planning : Analysis of Film Magazine

Conventions of Film Magazine

• Main Image dominates the page. This shows the horror aspects of The Dark Night Film. This also Highlighting the fear of the Joker
• The Main Color Scene is quite dark showing also that its horror but also so that it doesn't take the main attention of the jokers face.
• The usually Empire Font is used creating the brand image for the Magazine

Narrative

• The Slug lines and the pug highlights to the audience a little insight to what the films about but not to much as they want to entice  the audience to read more.
• The Frowning Facial Expression Heath Ledger narrates to the audience that its quite a serious film or a horror 

Representation

• Heath Ledger is represented obviously here as the villain due to the low key lighting and his costume.
• Here its unusual for them to show the villain to advertise the film without portraying the hero. This Makes ther Villian seem most important in the storyline
• Gender wise its stereotyping a male to be the villain which is the case in most superhero films.

Audience

•  Mostly Aimed a males as its a male dominant image and superhero films are sterotypicaly aimed for the audience of men.
• Aimed probably for a audience above the age of 15 as it comes across quite dark and scary
• Again at Film fanatics as they are the ones most likely to purchase Empire.